When Free Financial Advice is Really Free

Written by: David Wilkening

As a “free offer,” this financial advice was better than most. No ongoing commitment after the first “free” newsletters so that you (via your charge card) was signed up to make future and regular monthly payments after the free versions stopped coming.

“My Gift To You,” the online investment newsletter said of the 6-month subscription offer. But my naturally suspicious nature took over when the offer sounded too good to be true: it cited 100% gains in various investments while others were only 80% (I assume these lower numbers are meant to give credibility).

The supposedly free offer also included 10 trade recommendations with “in-depth market analyses.”

Did I subscribe, even though the payoff for doing so (from the provider’s standpoint) must at some point involve some form of cost? No, but the subject brought up the issue of free advice.

There’s plenty of it when it comes to your investment dollars. Everywhere. But most providers somewhere down the road want or anticipate some way of payback.

Not this site, however. There are no vested interests or any hidden agendas (of course, the publisher does hope at some point to also be profitable, though he seems to have faith that contributors will give enough value for advertisers and supporters to come forward based on the value of what they read here).

So that brings us to why you want to read more from me about investing in real estate to supplement your retirement income. I have already mentioned my most convincing argument: I have no biases (except against the stock market, which I have always contended was an insider’s game…and I have the losses to prove it).

So why else should you take my free advice and not the above offer? According to the ad above, they offer huge returns based on a free subscription to a newsletter. What’s wrong with that?

Simple. While some things may say they are for free, that seldom if ever is the case.

Newsletters such as the one above eventually will hold out their hands for your money.

That may be in the form of a subscription or a “special offer” (maybe a book with very promising but also unbelievably high investment returns) of some type or whatever.

Then, there are the 100 or 80% returns. When it’s too good to be true, you know?

I can make no such claims here, and never will. I can only suggest that patience will probably pay off when taking my suggestions. Probably. Your best bet. There are no guarantees.

And no future charges that you should anticipate. Or at least I don’t think so.

So free is free, so far at least, and that’s as honest a deal as you’re going to get from anyone.


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When Free Financial Advice is Really Free

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